Cyan Strategy is a fictitious company created by Ascent for simulation purposes

Cyan Strategy Partners
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Cyan Strategy Partners
Home
Why Us?
About Cyan
Executive Team
Timeline
Financials
Downloads
About Ascent
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  • Home
  • Why Us?
  • About Cyan
  • Executive Team
  • Timeline
  • Financials
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  • About Cyan
  • Executive Team
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The Premier Management Consultants to Retail & Consumer Industries

Why Work with Cyan?

  • 16 years' experience serving leading Consumer Goods, Retail, and Lifestyle Industries 
  • 400+ experienced, AI-enabled professionals in 6 countries dedicated to client success
  • Proven results, across all key subsectors including automotive, furniture, electronics, home goods, food & beverage, health & care, apparel, sports

About Cyan Strategy Partners

Our History

Cyan Strategy Partners, Inc. (initially, Cairn, Young, Andrews & Nguyen, LLC) was founded in 2010 by four former partners from two of the world's largest strategy consulting firms. Their initial premise was to build a world class advisory firm focused exclusively on food & beverage companies. 


Scaling quickly, by 2017 the firm had over a dozen partners, expanded to cover all major retail & consumer industries and grew beyond North America to London. Using its proprietary Marketing Pentad Cultural Engagement Model, the firm developed go-to-market strategies and marketing approaches for some of the world's most recognized retail companies.


Today, the firm boasts over 30 partners in 6 countries and works with over 50% of retail and consumer companies in the Fortune 500. Cyan is recognized among the leading experts in its field, winning numerous awards including the Value Creation Advisory Firm of the Year (Revenue Growth) at the 2024 Golden Marketer Awards.


Transforming The Retail Brand Experience

Cyan brings a level of rigor, judgment, and commitment that clients have trusted for more than 16 years for their most important brands and marketing decisions.


As part of our client work, we go beyond surface-level surveys and brand attributes to develop a deeply grounded view of consumer buying behavior, preferences and experiences, drawing on seasoned experts who take the time to understand each product, brand, and situation in context, and never relying on shortcuts or simple, standardized models. 


At all stages of campaigns and projects, we stay engaged to ensure that insight translates into real value creation, working alongside marketers and management teams to strengthen leadership effectiveness, ensure cultural integration, and align teams for success. 


Our longstanding client relationships reflect a consistent philosophy: we care deeply about outcomes, we make company leaders even more effective, and we measure success not just by projects completed, but by the lasting value we help create.

Cyan's Executive Team

Charles M. Andrews, Chief Executive Officer

Charles M. Andrews, Chief Executive Officer

Charles M. Andrews, Chief Executive Officer

Charles M. Andrews  is a co-founder of Cyan Strategy Partners and has served as its Chief Executive Officer for the past 4 years. Prior to launching Cyan, Charles was a Senior Partner at a McKinney & Co, where he specialized in growth strategies and major brand turnarounds for food & beverage. His deep-rooted expertise in retail marketing

Charles M. Andrews  is a co-founder of Cyan Strategy Partners and has served as its Chief Executive Officer for the past 4 years. Prior to launching Cyan, Charles was a Senior Partner at a McKinney & Co, where he specialized in growth strategies and major brand turnarounds for food & beverage. His deep-rooted expertise in retail marketing and sales expansion helped form the foundation of Cyan's core advisory methodologies. He holds an MBA from Harvard Business School and actively serves as a trusted advisor to Chief Marketing Officer and brand leaders worldwide. 

Mirabel Cairn, General Manager, APAC

Charles M. Andrews, Chief Executive Officer

Charles M. Andrews, Chief Executive Officer

Mirabel Cairn  is co-founder and General Manager for the Asia Pacific (APAC) region at Cyan, where she leads advisory operations across developed and emerging Asian markets. Mirabel focuses on helping clients navigate complex regional campaigns, cross-border product launches, and localization strategies for Western companies expanding int

Mirabel Cairn  is co-founder and General Manager for the Asia Pacific (APAC) region at Cyan, where she leads advisory operations across developed and emerging Asian markets. Mirabel focuses on helping clients navigate complex regional campaigns, cross-border product launches, and localization strategies for Western companies expanding into Asia. Before taking her current regional seat, she spent twelve years in Tokyo and Singapore advising companies on high-value corporate carve-outs. She holds a degree in International Relations and Economics from the National University of Singapore. 

Melanie Calm, General Manager, EMEA

Charles M. Andrews, Chief Executive Officer

James Grove, Chief Marketing Officer

Melanie Calm is the General Manager for Europe, the Middle East, and Africa (EMEA) at Cyan, driving the firm’s geographic growth and operational expansion across these distinct, fast-evolving markets. Melanie specializes in media companies, including music, film, books and gaming, and brings deep insights into cross-cultural corporate gov

Melanie Calm is the General Manager for Europe, the Middle East, and Africa (EMEA) at Cyan, driving the firm’s geographic growth and operational expansion across these distinct, fast-evolving markets. Melanie specializes in media companies, including music, film, books and gaming, and brings deep insights into cross-cultural corporate governance. Her extensive professional background includes leading the European advisory division of a major global professional services firm. He holds a Master’s in European Business from INSEAD.  

James Grove, Chief Marketing Officer

Alexia Waters, General Manager, Americas

James Grove, Chief Marketing Officer

James Grove serves as  serves as the Chief Marketing Officer at Cyan, where he shapes the firm's market positioning as the premier partner for serving private equity firms. Jim excels at translating complex data-driven marketing and branding results into compelling narratives that resonate directly with fund sponsors and institutional inv

James Grove serves as  serves as the Chief Marketing Officer at Cyan, where he shapes the firm's market positioning as the premier partner for serving private equity firms. Jim excels at translating complex data-driven marketing and branding results into compelling narratives that resonate directly with fund sponsors and institutional investors. Before joining Cyan, he led specialized B2B brand transformations for elite financial technology providers and a prominent Wall Street marketing advisory firm. He earned his Masters in Communications from Northwestern University and leads Cyan’s proprietary market research and thought leadership efforts. 

Victor Summit, Chief Operating Officer

Alexia Waters, General Manager, Americas

Alexia Waters, General Manager, Americas

Victor Summit  is the Chief Operating Officer of Cyan, bringing a rigorous, systematic approach to the firm's client service delivery and internal mechanics. Before co-founding Cyan, Victor served as a Partner at Baltimore Consulting Group, focusing exclusively on manufacturing efficiency and international sourcing. At Cyan, he oversees t

Victor Summit  is the Chief Operating Officer of Cyan, bringing a rigorous, systematic approach to the firm's client service delivery and internal mechanics. Before co-founding Cyan, Victor served as a Partner at Baltimore Consulting Group, focusing exclusively on manufacturing efficiency and international sourcing. At Cyan, he oversees the deployment of specialized advisory teams across complex projects to ensure flawless execution from day one. He holds a Master of Science in Management Science and Operational Research from the London School of Economics.

Alexia Waters, General Manager, Americas

Alexia Waters, General Manager, Americas

Alexia Waters, General Manager, Americas

 Alexia Waters is  is the General Manager for the Americas market at Cyan, overseeing regional growth, client management, and domestic transaction delivery teams. Alexia brings extensive experience in the North American automotive, travel & tourism industries, regularly advising clients aggressive growth strategies. Prior to stepping into

 Alexia Waters is  is the General Manager for the Americas market at Cyan, overseeing regional growth, client management, and domestic transaction delivery teams. Alexia brings extensive experience in the North American automotive, travel & tourism industries, regularly advising clients aggressive growth strategies. Prior to stepping into regional leadership, she led Cyan’s industry practice groups across major US hubs. She holds an MBA from the Stanford Graduate School of Business.  

Timeline of Events for Simulation

APR 2024: Industry Recognition & Awards

Cyan Strategy Partners is awarded the prestigious Value Creation Advisory Firm of the Year (Revenue Growth) at the 2024 Golden Marketer Awards. The award follows top 10 rankings in Forbes America’s Best Management Consulting Firms and the Vault Consulting Survey – Top Consulting Firm Globally.

JULY 2024: Record Profitability Levels

For the first time in its history, CSP's 2023-24 fiscal year annual revenues exceed $300m, with strong performance in the USA and Europe in particular. Revenue per partner exceeds $3m in developed markets.

NOVEMBER 2024: Scandal in Riga Office

Following an embezzlement scandal related to a Baltic Region project based in Latvia, Cyan terminates its Country Head, issues a public apology, launches an independent review, and introduces new risk protocols & escalation standards. 

JULY 2025: Success with Flagship Clients

Cyan's 2024-25 fiscal year shows increased momentum with its largest and most strategic accounts. Its top 15 accounts now represent almost 50% of overall revenue, averaging just over $10m each, and a new Flagship Client coverage model is put in place.

JUNE 2026: Altaris Scandal Breaks

Altaris Brands, one of Cyan's Flagship Clients, is embroiled in a fraud scandal. Altaris represents over $12m in annual revenue for Cyan. The firm and its Officers are accused of falsifying reporting to inflate the Altaris stock price.

JULY 2026: Cyan Partners Charged

Two Cyan Partners are charged in US District Court in Massachusetts for aiding and abetting Altaris in committing fraud.  Cyan's Partners, employees, clients and investors all react with grave concern about what appears to be a pattern, seeing considerable risk to Cyan's reputation, economics and operations.

Downloads: Detailed Simulation Materials

Files coming soon.

About Ascent & this Simulation

Ascent Leadership Networks is a strategic advisory firm that develops both individual leaders and organizations to shape the future. It works with clients to provide Talent & Strategic Advisory Services, Executive Assessments, Custom Offsites & Retreats, Development Programs, and Leadership Due Diligence & Value Capture. The Cyan Strategy Partners Crisis Simulation was created for  Sensei Wellness Holdings, Inc.


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